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  • Title: The Advertising Standards Council of India -
    Descriptive info: .. Advertising Standards Council Of India.. ABOUT ASCI.. COMPLAINTS.. CONSUMER.. INDUSTRY.. ASCI UPDATES.. CONTACT US.. Advertising with a Conscience.. Lodge Your Complaint Online.. About ASCI.. Don't agree with something you see?.. Already lodged a complaint?.. Company:.. Emami Limited.. Product:.. (BoroPlus Anti-Pollution Daily Facewash.. Complaint:.. Claims objected to: 1.. BoroPlus Anti-Pollution Daily Face Wash with.. Decision:.. UPHELD.. In the Media:.. Press Releases.. Publications:.. ASCI Ezines.. Events:.. Photo  ...   Your Complaint.. Track Your Complaint.. Process of Complaints.. consumer.. ASCI Codes.. FAQ's.. ASCI decisions.. industry.. Principles Guidelines.. Fast Track Complaints.. Advertising Advice.. SPI.. OCMS.. Laws Governing Ads.. asci updates.. Media Coverage.. Online Coverage.. Publications.. Events.. Advertising Campaigns.. contact Us.. Our Coordinates.. Membership Advantages.. T :.. 1-800-22-2724 (ASCI).. E :.. contact@ascionline.. org.. Terms Privacy.. 2014 ASCI.. All Rights Reserved.. Developed by Wishtree Technologies LLP.. Designed by Triature..

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  • Title: The Advertising Standards Council of India -
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  • Title: The Advertising Standards Council of India - Mission
    Descriptive info: About ASCI.. ABOUT ASCI?.. A self regulatory voluntary organization of the Advertising Industry.. Our Mission.. To maintain and enhance the public's confidence in Advertising.. The Advertising Standards Council of India (ASCI), established in 1985, is committed to the cause of Self-Regulation in Advertising, ensuring the protection of the interests of consumers.. ASCI was formed with the support of all four sectors connected with Advertising, viz.. Advertisers, Advertising Agencies, Media (including Broadcasters and the Press) and others like PR Agencies, Market Research Companies etc.. The Consumer Complaints Council is ASCI's heart and soul.. It is the dedicated work put in by this group of highly respected people that has given tremendous impetus to the work of ASCI and the movement of self- regulation in the advertising.. DID YOU KNOW?.. The size of the Advertising Market  ...   advertisements.. ( Source: TAM AdEx).. ASCI's CCC Deliberated and decided on 164 complaints against 120 advertisements in April 2013.. ASCI's CCC Delibrated and decided on 192 complaints against 138 advertisements in May 2013.. ASCI's CCC Delibrated and decided on 268 complaints against 175 advertisements in June 2013.. ASCI's CCC Delibrated and decided on 304 complaints against 204 advertisements in July 2013.. The average adult Indian watches Television for 108 minutes a day.. (Source: IRS in 18yrs+ All India).. Newspapers are read for about 28 minutes daily by the average adult Indian.. (Source: IRS).. 16 out of 28 members of ASCI’s Consumer Complaint Council (CCC) represent Civil Society (i.. e.. are not from the advertising sector).. The National Advertising Monitoring Service (NAMS) monitors about 1500 TV Commercial and 45000 Print advertisements in a month.. Consumer..

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  • Title: The Advertising Standards Council of India - How to Complain
    Descriptive info: complaints.. HOW TO COMPLAIN..

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  • Title: The Advertising Standards Council of India - ASCI Codes
    Descriptive info: consumer.. The Advertising Standards Council of India (ASCI) (1985) has adopted a Code for Self-Regulation in Advertising.. It is a commitment to honest Advertising and to fair competition in the market-place.. It stands for the protection of the legitimate interests of consumers and all concerned with Advertising - Advertisers, Media, Advertising Agencies and others who help in the creation or placement of advertisements.. ASCI has one overarching goal: to maintain and enhance the public's confidence in advertising.. ASCI  ...   Honest Representations.. Truthful and Honest to consumers and competitors.. Non-Offensive to Public.. Within the bounds of generally accepted standards of public decency and propriety.. Against Harmful Products/Situations.. Not used indiscriminately for the promotion of products, hazardous or harmful to society or to individuals particularly minors, to a degree unacceptable to society at large.. Fair in Competition.. Not derogatory to competition.. No plagiarism.. To have a better understanding of ASCI Codes you can view or download the PDF.. document below..

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  • Title: The Advertising Standards Council of India - Principles & Guidelines
    Descriptive info: industry.. PRINCIPLES GUIDELINES.. This Code for Self-Regulation has been drawn up by people in professions and industries in or connected with advertising, in consultation with representatives of people affected by advertising and has been accepted by individuals, corporate bodies and associations engaged in or otherwise concerned with the practice of advertising with the following as basic guidelines with a view to achieve the acceptance of fair advertising practices in the best interests of the ultimate consumer:.. Principles.. Guidelines.. Automotives Safety.. Advertisers are encouraged to depict advertisements, in a manner which promotes safe practices, eg wearing of helmets and fastening of seatbelts, not using mobiles/cell phones when driving, etc.. Educational Institutions..  ...   is currently happening reflecting the vast variety of educational programs which are being offered.. Foods Beverages.. Advertising can have a positive influence by encouraging a healthy, well balanced diet, sound eating habits and appropriate physical activity.. Caution and care therefore should be observed in advertising of Foods Beverages especially ones containing relatively high Fat, Sugar and Salt.. Disclaimers in an Advertisement.. “Supers” should be clearly legible and on TV advertisements should be held long enough for the full message to be read by an average viewer on a standard domestic TV set.. Therefore following minimum size of lettering of “Supers” and its holding time on screen for TV advertisements is required..

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  • Title: The Advertising Standards Council of India - Press Releases
    Descriptive info: asci updates.. Press Releases: 2013-14.. April 2014.. ASCI UPHELD COMPLAINTS AGAINST 134 OUT OF 144 ADVERTISEMENTS.. View.. Download.. ASCI Strikes Gold at Global EASA Best Practice Awards 2014.. March 2014.. ASCI reduces the average complaint processing time to just 12 days and gets over 90% compliance of its decisions.. February 2014.. ASCI UPHELD COMPLAINTS AGAINST 87 OUT OF 108 ADVERTISEMENTS in December 2013.. January 2014.. ASCI UPHELD COMPLAINTS AGAINST 57 OUT OF 65 ADVERTISEMENTS in November 2013.. December 2013.. ASCI UPHELD COMPLAINTS AGAINST 132 OUT OF 169 ADVERTISEMENTS in October 2013.. November 2013.. ASCI UPHELD COMPLAINTS AGAINST 121 OUT OF 145 ADVERTISEMENTS in September 2013.. October 2013.. ASCI UPHELD COMPLAINTS AGAINST 215 OUT OF 240 ADVERTISEMENTS in August 2013.. September 2013.. ASCI UPHELD COMPLAINTS AGAINST 177 OUT OF 201 ADVERTISEMENTS in July 2013.. ASCI -  ...   May 2013.. June 2013.. ASCI upheld complaints against 40 ads in April 2013.. MAY 2013.. ASCI wins Silver at EASA Awards.. ASCI announces new initiatives to ensure faster stronger action against all advertisements violating its code.. APRIL 2013.. ASCI upheld 96 ads in February 2013.. end faq.. Press Releases: 2012-13.. MARCH 2013.. Number Of Complaints Soar - Thanx to `NAMS'.. And The Number of Complaints UPHELD increase sharply.. Suspension Pending Investigation.. Highest Ever Complaints Upheld by ASCI in January 2013.. FEBRUARY 2013.. ASCI’S CCC upheld complaints against 11 out of 19 advertisements in November 2012.. DECEMBER 2012.. ASCI'S NAMS doubles number of misleading Ads monitored within 6 months.. NOVEMBER 2012.. ASCI's CCC upholds complaints against 23 out of 31 Advertisements during August 2012.. ASCI uphold complaints against 15 out of 22 Advertisements during September 2012..

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  • Title: The Advertising Standards Council of India - Our coordinates
    Descriptive info: contact us.. Our coordinates.. OUR COORDINATES.. The Advertising Standards Council of India.. Visit Us.. 219, Bombay Market,.. 78 Tardeo Road,.. Near AC Market,.. Mumbai - 400 034.. Contact Us.. General Queries.. Tel:.. +91 22 2352 1066.. Fax:.. +91 22 3516863.. E-mail:.. This email address is being protected  ...   Complaint Registration.. +91 22 2351 3982.. Toll Free:.. JavaScript must be enabled in order for you to use Google Maps.. However, it seems JavaScript is either disabled or not supported by your browser.. To view Google Maps, enable JavaScript by changing your browser options, and then try again..

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  • Title: The Advertising Standards Council of India - Lodge Your Complaint
    Descriptive info: ASCI: CONSUMER ONLINE COMPLAINT FORM..

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  • Title: The Advertising Standards Council of India - Track Your Complaint
    Descriptive info: TRACK YOUR COMPLAINT..

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  • Title: The Advertising Standards Council of India - ASCI decisions
    Descriptive info: Select Month :.. Select.. May 2013.. April 2013.. March 2013.. February 2013.. January 2013.. December 2012.. November 2012.. ASCI Decisions.. COMPANY:.. Emami Limited.. PRODUCT:.. (BoroPlus Anti-Pollution Daily Facewash).. COMPLAINT:.. BoroPlus Anti-Pollution Daily Face Wash with breakthrough Nature Shield Technology 2.. Pollution ka Solution 3.. Fair, Healthy, Glowing Skin in just 3 days 4.. BoroPlus Nature Shield Complex is a unique mix of science and nature which has the power to deeply penetrate your skin, thus transforming outward appearance from the very inside.. NATURE OF COMPLAINT:.. Anti Pollution Face Wash is a term which needs to be explained.. A face wash can cleanse the skin of dirt, dust and oil but how can it be termed ‘Anti-Pollution’? Getting fair, healthy and glowing skin in just 3 days needs substantiation.. A face wash being able to deeply penetrate skin and transform outward appearance is a tall claim to be achieved.. DECISION:.. The CCC considered the Advertiser’s request for Review along with the supporting data, and concluded that - the term, “BoroPlus Anti-Pollution Daily Face Wash” was acceptable as a product name.. In the context of a facewash product, the headline of “Pollution ka Solution”, was substantiated.. This complaint was NOT UPHELD on review.. The advertiser has agreed to modify the term “ with breakthrough Nature Shield Technology”.. Claim, “Fair, Healthy, Glowing Skin in just 3 days”, was inadequately substantiated, and no further data was given to support claim of 'deep penetration' or 'transformation from inside’.. This decision of complaint being Upheld stands, on review.. SaralVaastu.. The ad telecasted daily on the news channel by the heading of “Saralavastu” promotes vastu which is spreading blind belief and superstition and this is in complete violation of the advertisement code particularly Rule sub clause 5.. Misleading Ad.. The CCC reviewed relevant parts of the TVC and concluded that the claims were misleading and appeared to be gross exaggerations likely to lead to grave or widespread disappointment in the minds of the consumers.. Also, the TVC was in Breach of the law as it violated The Cable Television Networks Rules, Advertising Code Clause 7.. 5.. The advertisement contravened Chapters I.. 1, I.. 5 and III.. 4 of the ASCI Code.. The complaint was UPHELD.. Anoos Electrolysis Obesity Pvt Ltd.. (Anoos Beauty Parlour).. “Anoo's Zero Hair Challenge - Removes all unwanted hair, which no laser treatment can promise”, “Anoo's patented ibpro technology is your guarantee of 100% unwanted hair removal, permanently and forever! Not a hair is left, whether dark thick or thin grey, which makes it superior to any laser treatment currently available”.. Claims need substantiation.. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the Ad were not substantiated.. The advertisement contravened Chapter I.. 1 of the Code.. TathaGat.. Highest percentage of IIM calls in Delhi-NCR; implies that TathaGat has given the Highest percentage of IIM calls in Delhi- NCR in comparison to all other educational institutes.. However, the claim has not been backed up and substantiated by requisite data and there is no validation / check by any independent agency that confirms this claim.. The Advertiser did not provide authentic data in support of the claim, “Highest percentage of IIM calls in Delhi-NCR”, in comparison with other institutes.. The CCC concluded that the claim was not substantiated and the advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.. 1 of the ASCI Code.. RamkrishnaVidyut Ayurvedic Pharmacy.. (Mahabhringraj Oil).. “Stops hair fall and greying”, “Prevents baldness”.. The CCC considered the Advertiser’s response and concluded that the claims made in the Ad are based on the textual references, and were not clinically substantiated.. Also, the claim related to “baldness” (a condition referred in Schedule J of the Drugs and Cosmetics Act) was in Breach of the law as it violated The Drugs Cosmetics Rule 106.. 1 and III.. 4 of the Code.. The CCC recommended that the Advertiser should be asked to provide a certified copy of license to verify the composition in line with reference.. Prem Henna Private Limited.. (Nisha Natural Heena Hair Colour).. “Nisha- Ayurvedic Based Natural Hair Colour which contains heena, amla, shikakai, hibiscus and aloe vera.. If you have Nisha Natural Hair Colour then why use ordinary haircolour.. ”.. The CCC reviewed the print ad, pack label and product information and concluded that colouring agent in Nisha is a synthetic hair colour.. Advertiser did not provide technical data to prove that the herbal ingredients contained in the product are beneficial when used along with synthetic hair colouringredient.. The CCC concluded that the claim “Ayurvedic Based Natural Hair Colour”, was not substantiated and was misleading by implication.. The Ad contravened Chapters I.. 1 and I.. PG Herbal Industries.. (PappuGuptakrut Range of Products).. “End to piles in 45 days (bloody and vadi)”, “Haemorrhoids end in 3 months permanently”, “Cures deafness in 3 months”.. In the absence of comments from the Advertiser, the CCC concluded that the claims were not substantiated.. Also, specific to deafness cure claim, the advertisement was in Breach of the law as it violated The Drugs Magic Remedies Act.. Vasan Healthcare Enterprise.. (Vasan Eye Care Hospital).. “To re-gain lost eye sight.. The CCC concluded that the claim, “To re-gain lost eye sight”, was not clinically substantiated.. Also, the claim was misleading by implication as it implies that any kind of blindness can be treated.. Also, specific to claim implying cure from blindness, the advertisement was in Breach of the law as it violated The Drugs Magic Remedies Act.. 4 and III.. Philips Electronics India Limited.. (Philips Kerashine Range).. “Does not damage hair even when styled every day.. The CCC considered the Advertiser’s response and concluded that the claim, “Does not damage hair even when styled every day”, was false and was not substantiated.. Also, in the absence of supers / qualifiers, the TVC was misleading by omission.. Capital Foods Ltd.. (Ching’s Secret).. The Ad depicts as to how Ching’s soup plays a role in life’s special moments by being an integral part in strengthening relationships, giving a break and beating the hunger pangs over a cup of Ching’s soup.. TVC claims, “India kaFavourite Chinese Soup- Ching’s”.. The claim is likely to mislead any reasonable consumer to mean that most consumers would prefer Ching’s Soup to other Soups.. Therefore, substantiation for this claim is required.. Also, the claim made is without any disclaimers and qualifiers.. It is evident from the data provided that Knorr Chinese ‘Cook-up’ soups holds the higher market share both in Value and Volume including the higher sales (in units) PAN India in the Chinese Soups category barring few cities.. It is also submitted that a claim such as ‘India kafavourite Chinese Soup- Ching’s’ is capable of objective substantiation either by qualitative or quantitative research and needs extensive data to prove that the brand claiming to be the favourite or most preferred is actually the favourite and preferred brand over other players in the market.. Advertiser needs to provide the basis on which this claim has been made.. The CCC reviewed the TVC, the advertiser response and concluded that the Advertiser did not provide data on consumer preference for their brand Vs all others.. Therefore, the claim of Ching’s soup being “favourite” was not substantiated.. Dabur India Ltd (*).. (Dabur Chyawanprash).. DaburChyawanprash on their packaging claims that it provides "3 times more immunity".. The fine print says that the claim of "3 times more immunity" is based on "preclinical study on NK cells".. It also claims that it is scientifically proven.. 1.. Preclinical studies means that it has not been tested on humans yet.. Any drug or compound cannot claim to bring said benefits unless Phase - III trials are done.. If it works for rats then it doesn't mean that it works for humans too.. 2.. NK Cells and immunity NK cells provide immunity but increase in their number doesn't necessarily increase the immunity.. Second, immunity is specific for different kinds of bacteria, viruses etc.. The CCC reviewed the pack claims and considered the Advertiser’s response along with the supporting data provided by them.. The CCC concluded that the super associated with the claim of “3 times more Immunity” was not relevant to the quantitative claim implying in vivo benefit and was misleading The promotion claim on the pack contravened Chapter I.. LT Foods Ltd.. (Daawat Brown Rice).. The ad talks about the brown rice being cooked in 15 mins, citing benefits of brown rice.. Daawat Brown rice is lightly milled there is substantial removal of bran layer in the milling process, thereby, making it almost similar to white rice.. This seems to have removed the core properties of brown rice which is the bran layer.. The ad appears to be misleading in terms of citing the benefits of the product.. claims made need substantiation.. NOT UPHELD.. The CCC reviewed the print ad and considered the supporting data provided by the Advertiser and concluded that the claims were substantiated.. The complaint was NOT UPHELD.. The Himalaya Drug Company.. (Himalaya Face Care Brands).. “Himalaya is India’s No.. 1 face care brand”, with a disclaimer - "Face Care defined as face washes, face packs/masks and face scrubs.. Source: AC Nielsen.. " This claim is false.. There are various other brands which are much bigger than Himalaya.. The Advertiser is relying on A.. C.. Nielsen for making the claim.. A.. Nielsen itself defines face care products to include face creams, moisturizers, lip care products, anti aging products, bleach products, etc.. However, the Advertiser has conveniently ignored the above, and carved out an imaginary category of products, and made the false claim of being the largest face care brand.. Hence this claim is misleading.. The TVC begins with the statement: “India’s No.. 1 Face care Brand Himalaya has removed the skin problems of a millions of girls”.. It then contains the following absolute and baseless claims: - “No more oily skin”: This claim with the introductory line, would imply that on using the product, no one would have oily skin anymore.. “No more blackheads”: Referencing from the introducing line, the message being conveyed to the consumer is that the product has removed blackheads of millions of girls.. “Free from dark spots”: This would imply that on usage of the Products, there would be no dark spots.. Advertiser needs to provide clinical data in substantiation of these claims.. The CCC viewed the TVC and considered the supporting data provided by the Advertiser.. The CCC concluded that the claims, “Himalaya is India’s No.. 1 face care brand” was substantiated for face washes, face-packs/masks and face scrubs categories However, the supers that appeared in the TVC were not legible thus contravening the regulations of ASCI’s minimum lettering size and language of supers.. This complaint was UPHELD.. The CCC did not consider the depiction of “No more oily skin”, “No more blackheads”, to be objectionable.. This complaint was NOT UPHELD.. Advertiser did not provide clinical data with proof of efficacy for the claim, “free from dark spots”, and contravened Chapter I.. Instasculpt.. “5 kgs and 5 inches loss by 31st December 2013”.. This claim needs to be substantiated with necessary support data.. In the absence of comments from the Advertiser, the CCC concluded that the claim, “5 kgs and 5 inches loss by 31st December 2013”, was not substantiated.. The complaint wasUPHELD.. Ansal Properties Infrastructure Ltd.. (AnsalApiSushant golf city).. Ad claims, “flats starting from 2.. 36 lakhs in ansalapisushant golf city”.. When the complainant enquired on phone they said it costs 32 lakhs.. The Advertiser is misguiding the public.. The CCC concluded that the advertisement was misleading and contravened Chapter I.. The CCC noted the Advertiser’s assurance that such error will not be repeated again in their Ads.. Leeford.. (Meglow premium Fairness Cream).. Meglow premium Fairness Cream “gives new glow and natural fairness”.. In the absence of comments from the Advertiser, the CCC concluded that the claim, “gives new glow and natural Fairness”, was not substantiated.. Keva Ayurveda Health Care Pvt Ltd.. (Shape Up Naturally).. “Lose weight naturally in just 25 days upto 7 kgs with no side effects and no crash diets”.. In the absence of comments from the Advertiser, the CCC concluded that the claim mentioned in the Ad was not substantiated.. The Internet Ad contravened Chapter I.. (Zandu Kesari Jeevan).. Milkha Singh as a symbol of youthfulness and vigour even at 84 and he is a perfect fit for ZanduKesariJeevan, which promotes good health, youthful vigour and energy.. Milkha Singh identifies himself as Milkha Singh and states to be 84 years old.. Whereas his biography on the internet, states that he was born in 1935.. If this is true, he is only 78 yrs.. Therefore this ad appears to be misleading.. The CCC viewed the TVC, the advertiser’s response and concluded that the claim was affirmed by the brand ambassador.. Madrasi Gel.. The advertisement makes an impression which suggest to cure impotency, erectile dysfunction, premature ejaculation and also increase the organ size.. In the absence of comments from the Advertiser, the CCC concluded that the advertisement was in Breach of the law as the visual implies that the product is meant to enhance sexual pleasure, and violated The Drugs Magic Remedies Act.. The advertisement contravened Chapter III.. TVC shows the brand ambassador, PanditBirjuMaharaj of the product (i.. ZanduKesariJeevan) is dancing.. The foot note of the advertisement says PadamVibhushanPanditBirjuMaharaj.. This tantamounts to commercial exploitation of a Civil Award and is ethically wrong.. violations of the constituition of India.. The CCC viewed the TVC and concluded that the reference to the Award prefix “Padma Vibhushan” in the Ad was in Breach of the law as it violated the provisions of the Constitution of India.. The CCC noted the Advertiser’s willingness to modify the TVC appropriately.. Foodyoga Health Clinic.. (Dr.. Vinay Jadhav’s Weight Loss Program).. “Lose 15 Kgs in 3 months, no dieting, no exercise, no medicine”.. It implies that one can lose weight even if they eat and it discourages exercise.. This ad appears to be misleading.. The CCC concluded that the claim was not substantiated with clinical data.. The CCC noted the Advertiser’s response that the said Ad is being modified appropriately.. AegonReligare Life Insurance Company Limited.. (AegonReligare).. The advertisement claims a guaranteed return of 135% as bold headline.. It actually gives 1.. 35 lacs of the premium after 6 years of investing 1 lacs/year.. However, if you go on to read further, it says that 135% total will be given back after 6 years of investing 1 lacs per year.. Therefore, the returns are much less than 135% that is claimed.. For the claim to be true, even if we ignore the time value of money, they should return 235% of the premium.. for example for 135% of return to be true they should return 2.. 35 lacs on 1 lacs of investment.. (2.. 35-1)/1= 1.. 35 or 135%.. This is clear misrepresentation of facts and uses incorrect calculations to attract naive customers with false promises.. In the absence of comments from the Advertiser, the CCC concluded that the claim was misleading.. SP Centre Treatment.. SP Treatment kit guarantees no side effects, it helps you lose weight with ease.. SP Treatment is a natural ayurvedic food supplement, it is a safer way to lose weight, unlike surgeries.. The ad also appears to be misleading and in violation of the Drugs and Magic Remedies Act.. The CCC concluded that the claims were not substantiated with clinical data.. The CCC noted the Advertiser’s response that the said TVC is currently not being aired.. Hair Solutions.. “Even genetic baldness treated.. Result starts within 20 Days”, “No Surgery/No Side Effects” Visual is misleading.. The CCC reviewed the print ad and concluded that the claims were not substantiated with clinical evidence and were considered to be misleading.. Standard Laboratories.. (Nawab-E- Nawabi).. “Quick effective nutritious and power booster”, “Great herbal formulation brings passion and hardness in the nerves”, “Eradicates Night Fall, Thinness of semen, and makes it concentric”, “Cures Semen in urine, premature ejaculation”.. Also, specific to claims regarding sex problems, the advertisement was in Breach of the law as it violated The Drugs Magic Remedies Act.. Nubello Aesthetic Clinic.. “With Hair Regrowther Pep Technics Get Instant Permanent Max Density Hair Transplant”, “95% Regrowth Guarantee.. FDA Approved”.. Claims need substantiation and are also misleading.. The CCC concluded that the claims were not substantiated with clinical evidence and were considered to be misleading.. Natural Herbal Remedies –.. (Prime Ayurveda Range of Products).. “The Magic of Cardiac Tea takes care of your heart”, “Cardiac Tea makes the heart stronger”, “Reduces the chances of Heart Attack”, “Helps in opening the nerves of heart”, “Brings freshness by keeping the brain calm”, “Controls Cholesterol”, “Makes Blood Pressure normal”.. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad were not substantiated.. Also, specific to claims regarding blood pressure, the advertisement was in Breach of the law as it violated The Drugs Magic Remedies Act.. Uranyx Healthcare.. (Ura Power Capsules).. “Gets rid of Physical Weakness, Increasing Age, Tiredness and insomnia, Mental Stress, Sugar (Diabetes)”, “No Side Effect”, “100% Ayurvedic”.. Also, specific to claim related to diabetes, the advertisement was in Breach of the law as it violated The Drugs Magic Remedies Act.. Skin Cosmetic Clinic.. “Successful treatment of all type of skin diseases and white spots etc.. The CCC concluded that the claims were not substantiated.. Also, specific to the claim related to white spots, the advertisement was in Breach of the law as it violated The Drugs Magic Remedies Act.. “For passion, energy and new youthfulness - Saffron Enriched Ura Power Capsule”.. Visual implying Sexual Pleasure.. Also, as the visual implies sexual pleasure, the advertisement was in Breach of the law as it violated The Drugs Magic Remedies Act.. Slim Forever Obesity Clinic.. “Reduce 5 kilos in a month for Rs.. 800”, “Reduce 6-8 inches, 4-5 kilos in a month for Rs 2800”.. Shri Lakshmi Cotsyn Limited.. (Weaves Bed Linen).. “Vitamin-E Enriched Bed Sheets Now wake up to Glowing Skin”, “Certified by Bureau Veritas Consumer Product Services (India) Pvt.. Ltd.. Effective up to 15 washes”.. Ayush Homeopathy.. “Get treatment done with 100% Guarantee”, “Get complete treatment done for all female diseases by lady doctor”.. Also, specific to the claims regarding baldness and white spots, the advertisement was in Breach of the law as it violated The Drugs Magic Remedies Act.. Dr.. Shah’s Jai Vimal Health Clinic.. (Advance Homeopathy).. “Before and after visuals imply cure of baldness.. The CCC concluded that the visuals in the Ad imply cure of baldness, (a condition referred in Schedule J of the Drugs and Cosmetics Act) was in Breach of the law as it violated The Drugs Cosmetics Rule 106.. The claims were not substantiated with proof of efficacy / clinical studies.. Nagi Clinic.. “Semen in urine, weakness, strength, (NIL) sperms, make health, increase height, get rid of addiction.. Also, specific to the claim of height improvement, the advertisement was in Breach of the law as it violated The Drugs Magic Remedies Act.. Earth Clinic India.. “We will help you loose extra Body Weight, Reverse Diabetes, Manage High Blood Pressure, High Triglycerides and High Cholesterol.. The CCC concluded that the claims were not substantiated with clinical evidence.. Also, specific to the claim related to diabetes, the advertisement was in Breach of the law as it violated The Drugs Magic Remedies Act.. Sharp Pharmaceutical –.. (Shaktida Power Booster).. A side effect free Ayurvedic Medicine of Physical Strength, Passion, and Satisfaction.. Visuals imply product meant to enhance sexual pleasure.. Beneficial for Passion, Energy, Joy, Enthusiasm, Sexual Weakness, Mental Stress, Body and Waist Pain or Joint Pains, Allergy, Fatigue and Physical Weakness (For Men and Women).. See the difference in 15 days.. Claims need sunstantiation.. Also, as the visuals imply product meant to enhance sexual pleasure, the advertisement was in Breach of the law as it violated The Drugs Magic Remedies Act.. YogHari Clinic.. “YH-8 - helps to quit alcohol - Without the knowledge of the addict help him to quit smack, charas, injection, gutka, cigarettes, etc”, “YH-7- helps to make muscles -Think weak and people with squeezed cheeks can increase 4 kg weight in 30 days”, “Psoriasis- Successful treatment of white spots, eczema, skin disorders, pimples, freckles, dark circles and marks near eyes with the help of certified medicines”.. Dr A’s Clinic.. “Best hair transplant surgeon in Delhi Award”, “Best hair transplant surgeon in India Award”, “Best hair transplant Centre in Delhi / NCR Award”, “No.. 1 hair transplant Centre in USA based on consumer site for hairloss treatments.. ”Advertiser’s Response: We have documented evidences for the following awards presented to Dr.. ArvindPoswal.. The CCC considered the Advertiser’s response along with the documents provided, and concluded that the claims were not substantiated adequately and were considered to be misleading as the Ad does not specify as to who has given the awards.. The claims were not qualified with a super.. 4 of the Code, and the regulations of ASCI’s minimum lettering size of supers.. Cadd Centre India Private Limited –.. (Dream Zone School of Interior Design).. “Asia's #1 Cad Training Centre- Now 350 + Centre’s World Wide.. In the absence of comments from the Advertiser, the CCC concluded that the claim was not substantiated.. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.. Godrej Consumer Products Limited(*).. (Godrej Ezee).. “Ezee liquid detergent has no soda formula is 5 times safer.. The CCC reviewed the print ad and considered the supporting data provided by the Advertiser.. The CCC concluded that whilst the claim was substantiated for the protein dissolution parameter, in the absence of a super/qualifier in the Ad, the claim was misleading by omission.. 2 and I.. Institute of Finance Banking Insurance.. “Become a Bank Officer in 60 days”, “Placement as Bank Officer on program completion”, “India's Largest Banking Education Training Institution”, “Over 25,000 Placements.. Over 1, 00,000 Professionals Trained.. ShreengMahashakti Ayurveda Sansthan –.. (RoopChandaniPaardadiLape).. “First time ever a sure shot medicine to cure white spots.. In the absence of comments from the Advertiser, the CCC concluded that the claim “sure shot medicine to cure white Spots”, was not substantiated.. Also, the advertisement was in Breach of the law as it violated The Drugs Magic Remedies Act.. Vaadi Herbal.. (Vaadi under Eye Cream).. “Reduces dark circles - visuals show dramatic results”, “Reduces wrinkles near your eyes”.. Triumphant Institute of Management Education (*).. “No.. 1 National Leader in Entrance Exam Training in India.. The CCC concluded that the claim, “No.. 1 National Leader in Entrance Exam Training in India”, was not substantiated.. The CCC noted the Advertiser’s response that the said Ad is being withdrawn.. Repl India.. (Vigoura 5X).. “Shows effect in increasing age also”, “Best remedy for males of age upto 50 to 80”, “No.. 1 Homeopathic Medicine”.. The CCC noted the Advertiser’s response that the said Ad has been withdrawn.. Repl India (Vigoura HY Power).. “Feeling of manliness for a long time.. The CCC concluded that the claim was not substantiated.. Repl India (Vigoura 5000).. “Only two drops have tremendous power”, “No side effects”, “100 percent homeopathic”.. Advertiser did not provide supporting clinical data in substantiation of the claims.. The CCC concluded that the claims were not substantiated and the advertisement contravened Chapter I.. Institute of Management Technology.. “Ranked #1 by Zee Business, Businessworld, DNA competition success.. The CCC considered the Advertiser’s response and concluded that the claim was not substantiated and also was not qualified in the print ad.. Ayurwin.. (Nutri Slim Powder / Capsule).. “Secret to become Slim by proven ingredients Garcinia (Vrikshmala) others”, “As it is an herbal product, Safe to use”.. Anaconda Oil/Capsules.. “Only solution for problems like weakness in nerves, less passion and premature ejaculation”, “No Side Effects”.. The CCC noted the Advertiser’s response that the said Ad is being modified.. Classical Homoeopath.. “Complete solution for White Spots, and stone”.. The CCC concluded that the claim, “Complete solution for White Spots, and stone”, was not substantiated.. IZDA  ...   implied that the product is meant to enhance sexual pleasure, thus was in Breach of the law as it violated The Drugs Magic Remedies Act.. Mcranium Healthcare.. “Alcohol generated Hangover, Acidity, Headache, body pain, lethargy.. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Alcohol generated Hangover, Acidity, Headache, body pain, lethargy”, was not substantiated.. Dr Samrat Clinic Private Limited.. “Get permanent freedom from Alcohol, Afim, Gutka, Tobacco, Beedi, Cigarette, Capsule, Injection, Fluid, Morfim and all types of addictions.. In the absence of comments from the Advertiser, the CCC concluded that the claims were not substantiated, and were misleading and appeared to be gross exaggerations likely to lead to grave or widespread disappointment in the minds of the consumers.. 4 and I.. 5 of the ASCI Code.. Sri Sanjeevini Solutions.. “To be India's no 1 cold laser lounge.. The CCC reviewed the TVC and concluded that the claim, “To be India's no 1 cold laser lounge.. The CCC noted the Advertiser’s response that the said claim will not be repeated again in their Ads.. Dr P.. Shah.. The ad claims, “It is a myth that HIV AIDS does not have proper treatment and a patient would ultimately die, due to the disease.. 100% Recovery Assured.. Treatment is based on Ayurveda.. Consult all your medical reports for a prognosis.. From HIV +ve to HIV –ve is my treatment line.. ” This ad appears to be misleading, it also contravenes the Drugs and Magic Remedies Act.. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad were not substantiated and were misleading and appeared to be gross exaggerations, likely to lead to grave or widespread disappointment in the minds of the consumers.. The website advertisement contravened Chapters I.. Cadbury India Ltd(*) (Cadbury 5 Star).. This is an FM radio ad where a lady in a soft sensuous voice calls a man and describes the various amounts of compensation that would be given by an insurance policy that she is offering.. It describes various levels of injury from a broken hand to death.. When the man says he is not interested, the lady says, "But sir, this policy is being offered free of cost from XYZ Builders.. The same builders against whom you are going to give evidence tomorrow.. !" The ad ends with a voiceover that says this new chocolate is smooth.. Ad is objectionable.. The CCC heard the radio spot, and concluded that the Ad was humorous and was not objectionable.. Cadbury India Ltd (*) (Cadbury Bournvita).. TVC shows, “One of the boxers in the Ad without a helmet”.. This promotes an unsafe practice.. Ad promotes dangerous activities.. The CCC viewed the TVC and concluded that the visual of “a young girl shown without a helmet while boxing”, features a dangerous act which is likely to encourage minors to emulate such acts in a manner which could cause injury.. Also, the TVC shows an unsafe practice and manifests a disregard for safety.. The advertisement contravened Chapters III.. 2 (b) and III.. The supers that appeared in the TVC were not clearly legible thus contravening the regulations of ASCI’s minimum lettering size of supers.. Parle Products P.. (*).. (Parle kachha mango bite).. TVC shows “Shri Amitabh Bachchanji throwing a stone to get mangoes from the tree.. ” This may be replicated by children which is not only harmful to them but also to people around them.. The CCC viewed the TVC and concluded that the visual of “Shri Amitabh Bachchanji throwing a stone to get mangoes from the tree.. ”, shows tresspassing and causing damage to property as a result of stone throwing.. It features a dangerous act which is likely to encourage minors to emulate such acts in a manner which could cause harm or injury.. 2 (b) of the Code.. Odisha Television Network.. (Tarang Television Ltd).. The ad mentions, ‘No-1 Odia Channel’ just below their logo.. The ad does not mention any source against the claim.. Without mentioning the source the channel’s claim as the no-1 Odia channel appears to be false and misleading.. TAM publishes data related to viewership, time spend, reach, of channels of various genres and languages.. For all such data they consider 4+, 15+, 25+, 35+ age group from both gender across various socio economic category; all/some/one of these are target viewers of broadcasters and they advertise to attract them to the channel.. Sarthak TV is also No-1 in many TGs.. But in the advertisement Tarang claiming as No-1 Odia Channel without source is false and highly miss-leading.. Claiming No-1 status is without source is purely intentional.. Ad is misleading, claims need substantiation.. 1 Odia channel”, was misleading by omission.. Also, the source and date of the claim was not indicated in the Ad.. The ad claims “Tarang is way ahead of all regional channels and also the most popular Hindi GEC's” Tarang claims to perform way ahead of all regional channels, but in comparison, the advertisement doesn't show any other regional channel.. For all such data they consider 4+, 15+, 25+, 35+ age group from both genders across various socioeconomic categories; all/some/one of these are target viewers of broadcasters and they advertise to attract them to the channel.. So no particular segment is defined as universe for a channel of all genres.. Sarthak TV is No-1 in many TG's and also there is a minimum gap in the TG CS 4+ in Odisha Market.. But in the advertisement Tarang claiming way ahead of all regional channels.. They kept the existence of Sarthak TV in dark.. The GRP of Sarthak TV during the same week of 38 is 229 which is actually at no 3 position If placed in the graph, which is also ahead of colors, sony and zee tv but the same advertisement does not mention the performance of Sarthak TV at all.. Not showing the main competitor is purely intentional.. Claims need sbstantiation.. In the absence of comments from the Advertiser, the CCC concluded that the claim in the ad was not substantiated.. Procter Gamble Hygiene and Health Care Ltd(*).. (Wella Professionals).. “Wella color provides superior damage protection”, “Wella, a leading international color company for over 100 years, has perfected both, its ammonia and no-ammonia color formulation to provide superior damage protection vs.. the leading professional permanent no-ammonia color brand”.. Advertiser must produce comparative data from independent Third party sources against ALL PROFESSIONAL HAIR COLORS in the world.. The Advertiser goes on to further denigrate the ingredient MEA at large which has been safely used around the world in non-ammonia hair colors, with a view to create fear in the minds of the gullible consumers.. It has been stated “The chemical used to substitute ammonia in color can be even more damaging to your hair.. ” And “…….. another similarly active ingredient, which even though it doesn’t smell, can be worse for your hair.. ” Advertiser themselves have their own ammonia free color – Colour Touch, which contains MEA and which they are also promoting in the Advertisement.. Also, while the Advertiser has clearly denigrated “Ammonia Free” hair colors, the advertisement clearly talks about their own ammonia free color – Colour Touch, that contains MEA.. Infact, the Advertiser claims that their ammonia free hair color is also better that all other hair colors available in the market.. The Advertiser should be, therefore, asked to provide substantiate data to support their exaggerated claims.. The CCC considered the supporting technical data provided by the Advertiser.. The test results submitted for Tensile strength does not conclusively show superiority, and the original strength before first application is not indicated.. SEM comparison does not show condition of hair before any exposure; this observation is subjective and not quantitative which needs statistical analysis.. Cysteic acid test is performed with three hair strands and no statistical analysis with sufficiently large number of samples is shown.. The CCC concluded that the claims, “Wella color provides superior damage protection”, and “Wella, has perfected both, its ammonia and no-ammonia color formulation to provide superior damage protection vs.. the leading professional permanent no-ammonia color brand”, were inadequately substantiated.. The Ad and the Advertorial contravened Chapter I.. Chirayu Centre.. Marriage benefit In 15 Days premature Ejaculation, Night Fall, Impotency, Cure Nil Sperm, Semen In Urine Problem, Physical Weakness Of Males, Weakness Due To Diabetes, Couples With No Child.. Asian Herbal.. “Successful Experience within 7 days”, “S S OIL increases capability of sex”, Visuals imply that the product is meant to enhance sexual pleasure.. The ad questions sexual disability, premature ejaculation, weakness in men, thinness of semen, impotency and smallness of organ.. The claims are in violation of drug magic remedies act rules.. Claims need substaniation.. Also, specific to the claims related to sexual problems, and the visuals implying that the product is meant to enhance sexual pleasure, the Ad was in Breach of the law as it violated The Drugs Magic Remedies Act.. “Treatment of Baldness and hair related problems.. Dr Balvinder Walia Sons.. “Evergreen assured guaranteed treatment for power - semen - nightfall - Sex VD, Nill Sperms, mistakes in childhood, weakness arised due to old age or sugar.. Dassan's Ayurvedic Herbal Formulations.. “Successful and cheap treatment for kidney failure”, “It is not true that kidney problems can be cured by transplant or dialysis only, Life Care Centre Punjab has made RE RENAL Capsule which can make kidney to function like before and is quick effective”.. Dr Patel Clinic.. : “Become 10 years younger.. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Become 10 years younger.. Positive Homeopathy.. Are you suffering from infertility? Don't worry …Get cure from Positive.. Also, specific to the claim of Infertility, the Ad was in Breach of the law as it violated The Drugs Magic Remedies Act.. T G Pure Aqua Private Limited -.. (Waves RO Water Purifiers).. “India's No.. 1 Water Purifier”, “5 Times better No.. 1 brand”.. Zeel Homeopathy Centre.. : “Treatment for increasing Height.. The CCC concluded that the claim, “treatment for increasing height”, was not substantiated with proof of efficacy.. Morbett Healthcare Private Limited.. (Debi Fit Capsule).. “Use Debi Fit and get 100% rid of sugar problems.. Bye bye diabetes”, “Cures all types of sugar related problems and gives a new life”.. Also, specific to the claims regarding diabetes, the Ad was in Breach of the law as it violated The Drugs Magic Remedies Act.. (Clear Stone).. “Clear Stone - Let the Stone Come Out”, “Use Clear Stone, get rid of Stone”, “Be the stone one or more than one, be it pointed or tufted, be it in the anal region or masaane, clear stone syrup is effective to remove all kinds of stones except the gall bag”.. Also, specific to the claims regarding kidney stones, the Ad was in Breach of the law as it violated The Drugs Magic Remedies Act.. Geetanjali Education Group -.. (Geetanjali Medical College Hospital).. “Get rid of obesity permanently.. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Get rid of obesity permanently.. Naturoveda World.. Implies that the product enhances sexual pleasure.. Prescribed medicines are approved by the Drug Control of India.. In the absence of comments from the Advertiser, the CCC concluded that the claim, ”Prescribed medicines are approved by the Drug Control of India”, was not substantiated.. Also, the visual implies that the product enhances sexual pleasure, which was in Breach of the law as it violated The Drugs Magic Remedies Act.. Eye Max.. It’s magnetic needles affect the seven acupressure points around the eyes which are directly related to eye balls and brain 2.. The seven plus seven magnets help to increase blood circulation around the eyes.. The vibration mode helps to massage the eyes and areas around These 3 techniques make the eye muscles stronger, improve blood circulation, remove eye toxins and eye water.. It not only keeps your eyes healthy but also improves vision, and saves your eyes from pollution, rays from computer and TV, helps to remove under eye dark circles.. If you want to get rid of day long tiredness in a small time, then you try this only for 10mins, you will feel very fresh.. Also, the claim related to “improvement of vision” (a condition referred in Schedule J of the Drugs and Cosmetics Act #32) was in Breach of the law as it violated The Drugs Cosmetics Rule 106.. Poison Anti Aging Clinic Pvt Ltd.. Lose 15 to 25 % stubborn fat in 1 seating.. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Lose 15 to 25 % stubborn fat in 1 seating”, was not substantiated.. VJ Health Care.. “5kg guaranteed weight loss”, “Instant inch loss”, “10 kgs guaranteed weight loss”.. The complainant questions, What kind of guarantee does the brand provide? What if somebody does not lose weight with their guarantee.. Also the ad mentions instant inch loss and weight loss with lipo laser.. No lipo laser manufacturer across the world mentions its use for weight loss.. Any form of liposuction / lipolaser is only for body contouring.. Advertiser did not provide clinical data in support of the claims made in the Ad.. The CCC concluded that the claims, “5kg guaranteed weight loss”, “Instant inch loss”, and “10 kgs guaranteed weight loss”, were not substantiated.. AAA Teleshopping P.. (Energy Prash).. “Energy Prash increases Oxygen in the blood, improves immunity, improves Vitality, brings back your youthfulness”.. The ad appears to be in violation of the Drugs and Magic Remedies Act.. Advertiser did not provide proof of efficacy in support of the claims made in the TVC.. The claims in the TVC implied that the product is meant to enhance sexual pleasure, which was in Breach of the law as it violated The Drugs Magic Remedies Act.. The CCC noted the Advertiser’s response that the said TVC has been discontinued.. Ego Wellness.. Lose upto 10 kg 40-50 cms in a certain price.. Advertiser needs to provide support data that shows the offer has benefitted patients.. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Lose upto 10 kg 40-50 cms in a certain price”, was not substantiated.. Jivo Canola.. No relevant studies are cited.. Moreover, the presentation of these claims misleads the consumer to believe that the Jivo brand provides these benefits, rather than the generic category.. In the leaflet, the Google Ad and on the website, the statement canola is better than olive mentions no parameters for comparison or sources.. In the advertisement, the source given is a link to a subjective magazine article and not to any scientific study.. The table titled Comparison of Dietary Fats appears to be misleading because it clubs together all Unsaturated Fat as Good Fat.. Unsaturated Fat is of two types: Monounsaturated Fat and Polyunsaturated Fat.. The former can be referred to as Good but the latter needs to be broken down into further components, excess consumption of some of which can be harmful.. This table appears to be a misrepresentation of scientific facts.. The related statement, Highest Good fats (better than Olive) is dishonest and misleading for the same reasons.. 5.. The endorsement by Dr Anoop Misra stating I would rate Canola Oil as No.. 1 oil in the present scenario has no source.. The advertiser is asked to produce express permission from Dr Misra for the use of his statements.. 6.. The back of the leaflet carries a series of claims, namely, Reduces Belly-Fat, Jivo Canola Oil Enhances Child Brain memory Intelligence, Sharper Mind, Healthier Heart, Stronger Bones, Canola Cooking Oil Reduces Bad Cholester: 1.. The claim, “The favorite healthy oil of America, Canada Japan now in India”, placed directly in front of the logo of Jivo Canola misleads the consumer to think that the statement refers to the brand, rather than the category.. The complainant states that, Jivo Canola is not available anywhere outside India.. 7.. “Jivo Canola, Healthiest Amongst All Cooking Oils Of The World” “Finally a cooking oil that reduces belly-fat, bad cholesterol, joint pain and strengthen the heart” with source given only as ol, Risk of Heart Diseases, Diabetes High B.. P.. , And Protects From Cancer none of which bear any source.. In the absence of comments from the Advertiser, the CCC concluded that the claims in the print ad, leaflet and the website were not substantiated and were misleading by ambiguity.. The print Ad, website Ad, and the leaflet contravened Chapters I.. Shakti Bhog Foods Ltd (*).. Shakti Bhog Atta.. “Desh ka No.. 1 Atta”.. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Desh ka No.. 1 Atta”, was not substantiated.. Also, in the absence of a qualifier, the Ad was misleading by omission.. Tates Remedies.. (Ozamine Liquid).. The advertisement of the product and its label suggest that, use of said product tones up Pancreas to produce insulin adequately, cleanses body system and Helps purify regulate blood circulation.. The way the advertisement of Ozamine Liquid is presented, it makes an impression that this Ayurvedic product calculated to lead to the use of this product for Diabetes and seems to be the perfect remedy for diabetes it provides benefit in human beings; which is misleading.. This advertisement is exploiting the vulnerable situation of people, who actually require expert medical attention for disorder regarding insulin production in the human body.. Advertisement appears to be in violation of the Drugs and Magic Remedies Act.. The CCC viewed the TVC.. In the absence of comments from the Advertiser, the CCC concluded that the claim that Ozamine liquid “controls sugar”, was not substantiated.. Dew Solutions Pvt Ltd.. (Cilory).. The advertisement is obscene in nature with a female’s upper body in a half nude night wear.. Since the advertisements displayed on a website are not static and are changing according to the slot, these kind of obscene advertisement slip away from the standards.. It affects an adolescent mind and may drive towards pornographic sites.. Due to the advertisement placement in a social site it’s embarrassing to open in a work place and gives a wrong signal to the opposite sex and interferes with the utility of the website and content.. These kinds of semi-nude advertisements should be limited to magazine segment for women and lifestyle.. Ad is obscene.. The CCC viewed the Internet Ad and concluded that the picture of “a woman’s upper body half nude in a night wear”, was obscene, which is likely in the light of generally prevailing standards of decency and propriety to cause grave or widespread offence.. The Internet display Ad contravened Chapter II of the ASCI Code.. It was also in breach of the Indecent Representation of Women (Prohibition) Act, 1986 and thus, Chapter III.. SBS Biotech (Unit II).. (Kesh King Hair Oil).. : “A few years ago, the common masses were aware about healthy hair.. But in today’s modern fashionable era, oil has been replaced by Light Liquid Paraffin.. For this reason, someone in every household today is suffering from the problem of hair loss.. ” An Ayurvedic Patented Medicinal Oil”.. will definitely affect the business of Mineral oil based cosmetic industry adversely and create false impression and confusion in the minds of consumers at large.. The claims made on the website and product label of SBS Biotech Ltd are false, incorrect and exaggerated to mislead the consumer.. It is claimed that Kesh King is “An Ayurvedic Patented Medicinal Oil”.. There is no disclosure of the patent number on the product package or the website of SBS Biotech.. The benefits of the product have been exaggerated by claiming it to be a patented product.. Advertiser should produce a copy of the Patent Certificate to substantiate this claim.. Parul Hospital.. : The patients of the hospital attains 100 percent recovery, Example quoted is of paralysis.. Claims need substantiation, ad is misleading.. The CCC viewed the TVC and concluded that the claim was not substantiated and was misleading by exaggeration.. Also, specific to the claims regarding paralysis, the Ad was in Breach of the law as it violated The Drugs Magic Remedies Act.. Marmm (The Klinik).. The ad appears to be copied, the original of which was produced by Lowe Lintas India.. This seems to be plagiarized.. Ad is Plagiarized.. The CCC viewed both the print Ads which represented different category of products / services.. The CCC concluded that the Advertiser’s Ad was not so similar to the earlier run Ad of another Advertiser, in general layout, copy and slogan.. In absence of any copyright ownership details of the content by the complainant, the complaint was NOT UPHELD.. Titan Industries Ltd(*).. (Fastrack).. The ad shows a woman covered in yellow tape with the words ‘SALE’ across her body.. The complainant questions, if there is a sale on bags, wallets and sunglasses, why is a woman's body being objectified? What is the connection and how can a brand demean women on a national level.. This complaint is about the sexual objectification of women in the media.. Visuals are derogatory to women.. The CCC viewed the print Ad and the Hoarding, and concluded that the visual of “a woman covered in a yellow tape”, with the words “sale” across her body, is demeaning and derogatory to women.. The print Ad and the Hoarding contravened Chapter III.. 1 (b) of the Code.. Career Launcher.. The complainant states that the company is still publishing his name as their business partner though his agreement has come to end.. The said company is making a breach of trust by publishing that he is an alumni of IIM-Bangalore (Batch of 1996) at which time he didn’t even complete his level 12th education.. He now has a degree in engineering (2000) He has submitted documents to the company for the same, and therefore the website content is misleading.. The company still maintains misleading information on their website, in spite of the complainant approaching the company to remove the said claims.. The CCC viewed the contents of the Website and concluded that the same was misleading as it mentioned the Complainant’s name without his permission.. The website claim contravened Chapters I.. 3 and I.. The CCC noted the Advertiser’s response that the contents of the Website have been modified.. Bennett Coleman Co Ltd(*).. (TOI – Gurgaon’s Real No.. 1).. “The Times of India gives you more than double the impact”.. The said Ad further refers to ABC data of January-June 2013 of TOI and of the publication HT, pertaining only circulation in Gurgaon.. The message TOI sought to convey is that TOI is more influential/impactful newspaper than HT in Gurgaon.. TOI’s claim that it has more than double the impact solely on the basis / criterion of its circulation in Gurgaon, without accounting for the effect of other criteria, is completely untrue, incorrect, false and misleading.. The claim made by TOI constitutes a dishonest representation which is evident from the IRS Survey results published over years Q4 2010 – Q4 2012 AIR among English newspaper in Gurgaon, extract of which is reproduced below: Delhi NCR Readership Trend (figs.. In `000) (Source – IRS) 2010 Q4 – (HT -26, TOI – 21), 2011 Q1 – (HT – 33, TOI – 24), 2011 Q2 – (HT – 37, TOI – 29), 2011 Q3 - (HT – 37, TOI – 28), 2011 Q4 – (HT – 33, TOI – 27), 2012 Q1 - (HT – 31, TOI – 26) 2012 Q2 – (HT – 30, TOI – 29), 2012 Q3 – (HT – 33, TOI – 27), 2012 Q4 – (HT – 35, TOI – 27) It is evident from the above IRS results published that readership of HT is ahead of TOI in Gurgaon, which is the true, correct and appropriate basis of determination of the impact of any newspaper.. In the absence of comments from the Advertiser, the CCC concluded that the claim, “The Times of India gives you more than double the impact”, was not substantiated..

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