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  • Title: CIMCIG – Chartered Institute of Marketing’s Construction Industry Group
    Descriptive info: .. Subscribe to Blog.. CIMCIG – Chartered Institute of Marketing’s Construction Industry Group.. About.. Contact.. Cookie Policy.. Categories.. CIMCIG News.. Construction Marketing.. construction marketing awards.. Construction Media.. Construction Sustainability.. Events.. Online Marketing.. Strategic Marketing.. UK construction industry.. Subscribe by email.. Enter your email address:.. Recent Posts.. Love Construction? How Subcontractors can get a Slice of the PR Pie.. We are Selling Ourselves Short.. It Takes Guts to Drive Users to your Site Effectively.. Energy Efficiency Expertise can Boost your Margins.. The Growing BIM Community.. Monday, August 4, 2014@ 3:56 PM.. posted by CIMCIG Admin.. Tweet.. The Fifteen Billion Pound Railway, the BBC program following the construction of Crossrail, aired in July and coincided with the first birthday of #loveconstruction.. A happy coincidence, as viewers got excited about one of the biggest rail construction projects in recent years and the topic trended on twitter.. Judging by all the positive twitter traffic generated, the program will have done wonders for the image of Crossrail as a feat engineering.. It will also have had a positive effect on the construction industry as a whole, as stories were told from the viewpoint of the people involved.. Read more.. 0 Comments.. Friday, July 25, 2014@ 11:18 AM.. Ian Exall, chair of the Chartered Institute of Marketing s Construction Industry Group, insists that we are selling ourselves short as an industry.. He urges a far more bullish approach to celebrating successes, to ensure customers come back, post-recession.. It s a great industry this.. We provide so much to society and UK PLC: our homes, our workplaces, our heritage, the infrastructure to make society tick, and perhaps most importantly, the skyline that we know so well.. Friday, July 25, 2014@ 10:24  ...   lead to disaster as costs increase.. To survive, companies must improve margins and to do this they need to demonstrate specialist skills and competences that clients are prepared to pay for.. Becoming experts in sustainable construction provides such an opportunity.. Tuesday, July 22, 2014@ 4:17 PM.. CIMCIG s Chris Ashworth examines how manufacturers and suppliers are now organising themselves to discuss and develop BIM.. When the BIM Task Force was first formed, and the Government announced that it wanted all of its buildings to be designed using BIM by 2016, there was a great deal of skepticism in the construction industry.. But in just three years there has been tremendous progress in the adoption and implementation of BIM.. The NBS National BIM Report 2014 states that half of all design practices are aware of BIM and currently using it, and that more than three-quarters of construction professionals want manufacturers to provide BIM objects.. Older Entries.. Tag Cloud.. Annette Harpham.. bidding.. BIM.. Chartered Institute of Marketing.. Chartered Institute of Marketing Construction Industry Group.. Chris Ashworth.. CIMCIG.. CIMCIG Conference.. CIMCIG Events.. CMA.. commercial value of sustainability.. Competitive Advantage Consultancy.. construction blogging.. Construction Industry Group.. construction industry marketing.. construction marketers.. Construction Marketing Awards.. Construction news.. Copywriting.. Darren Lester.. David Mycock.. Deborah Rowe.. digital communication.. Digital Marketing.. digital technology.. digital tools.. event management.. Events marketing.. Green Deal.. Highwire Design.. Ian Exall.. Kirstie Colledge.. marketing to architects.. RIBA Insight.. Rick Osman.. Sheba Marketing.. Shepherd Gilmour.. Simply Marcomms PR.. strategic marketing.. Strategic Marketing for the Construction Industry.. sustainability.. WP Cumulus Flash tag cloud by.. Roy Tanck.. requires.. Flash Player.. 9 or better.. CIMCIG – Chartered Institute of Marketing’s Construction Industry Group is proudly powered by.. WordPress.. Entries (RSS).. and.. Comments (RSS)..

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  • Title: About « CIMCIG – Chartered Institute of Marketing’s Construction Industry Group
    Descriptive info: is the Chartered Institute of Marketing’s Construction Industry Group.. Construction is an industry with an annual turnover of £90 billion, about 8% of the UK’s GDP, and which employs over 2 million people throughout the UK.. CIMCIG aims to be a forum for members to share.. knowledge.. , skills, information and best practice and to work on behalf of  ...   industry.. CIMCIG assists marketers working in the construction industry.. Whether they work for contractors, manufacturers, professional practices, materials suppliers, information providers or specialist marketing consultants, we advance the careers of our members by demonstrating that companies which employ professionally qualified marketers outperform those that do not.. Membership of.. is over 1000 and growing.. To.. join CIMCIG.. email.. membershipinfo@cim.. co.. uk..

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  • Title: Contact « CIMCIG – Chartered Institute of Marketing’s Construction Industry Group
    Descriptive info: For more information from CIMCIG or to become a member, email your enquiry to.. or call 01628 427 120.. Subscribe to the RSS feed.. or.. Subscribe to CIMCIG by Email.. to receive regular updates.. You can also.. join our group on LinkedIn.. and follow us on Twitter.. @CIMCIG..

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  • Title: Cookie Policy « CIMCIG – Chartered Institute of Marketing’s Construction Industry Group
    Descriptive info: Cookies are small text files that are placed on your computer by websites that you visit.. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.. This website uses the following cookies:.. Item.. Purpose.. More information.. comScore.. Collect information about how visitors use our site.. We use the information to compile reports and to help us improve the site.. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors  ...   identifier used by AddThis.. addthis.. com/privacy.. Facebook.. Features for sharing via Facebook.. Does not set a cookie by itself, but if one is present it will read it.. Facebook Privacy Policy.. Google+.. Features for sharing via Google+.. Google Privacy Policy.. Google Analytics.. Google Analytics Privacy Policy.. You can choose to.. opt out of Google Analytics.. Most web browsers allow some control of most cookies through the browser settings.. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit.. www.. allaboutcookies.. org..

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  • Title: CIMCIG News « CIMCIG – Chartered Institute of Marketing’s Construction Industry Group
    Descriptive info: You are currently browsing the archives for the CIMCIG News category.. Archive for the CIMCIG News Category.. Does it Matter if You Blog or Not?.. Wednesday, August 21, 2013@ 4:07 PM.. The Chartered Institute of Marketing Construction Industry Group (.. ), is a forum for its members to share knowledge, skills, information and best practice.. In our continuing series of articles for construction marketers, CIMCIG committee member Rick Osman of.. Highwire.. ponders the relevance of blogging.. Blogging is still something of a dark area for many construction marketers which is probably why the vast majority of construction marketers do not use it as a marketing medium.. here are some of the reasons why you should consider starting.. Tags:.. ,.. The Marketing Five W s and an H: Who what when where why and how?.. Wednesday, August 21, 2013@ 3:23 PM.. Direct mail or email? Advertising or PR? Online or offline? And where does Social Media fit? In reality all of these tools are good.. The choice of which to use depends on a number of variables with the customers preference being the most important (inevitably budget being very close 2nd!).. (1 Comment ).. Love Construction Love My Business.. Wednesday, August 21, 2013@ 2:23 PM.. The Love Construction campaign started by Construction News is a fine reminder of what s great about our industry and, if we  ...   as the power of the brand and is a fundamental aspect of gaining competitive advantage.. So what do we mean by the brand? The company name? The logo? Yes sort of.. These are the reference points of identity.. There are many facets to a brand but perhaps reputation is a better word to explain what is actually meant by the term.. You may ask: why does a company need a brand?.. A strong brand is what will set your company apart from competitors and give current and potential customers trust in what it does thus helping to build the business.. Here are my top three tips on branding and building your brand.. brand identity.. brand values.. branding.. customer engagement.. PR: an investment, not an expense.. Tuesday, July 23, 2013@ 10:20 AM.. Is PR worth the expense? Now there s a leading questions and therein lies the problem PR should be seen as an investment in your business not an expense.. After all, what price would you put on the good name of your business and your brand?.. How much you spend will depend on your objectives and what you need to do to achieve them.. Preparing an award-winning application for example, takes skill but will require less time and effort that a full-on PR campaign around the presence at a major trade show.. budgets.. marketing communications.. PR..

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  • Title: Construction Marketing « CIMCIG – Chartered Institute of Marketing’s Construction Industry Group
    Descriptive info: You are currently browsing the archives for the Construction Marketing category.. Archive for the Construction Marketing Category.. Three Fresh Ideas for Generating Sales Through Social Media.. Monday, September 23, 2013@ 3:47 PM.. Social Media is still an underused and sometimes wrongly dismissed marketing tool for construction companies.. Concerns about how it contributes to sales and how to accurately track and measure the ROI are common reasons for a construction company to not fully embrace Social Media.. If you feel a bit like this, and have to convince others within your company of the benefits of Social Media, or perhaps just want some fresh ideas, here are 3 effective ways to actively generate sales leads using Social media.. 5 Comments.. The Power of Branding.. Wednesday, April 17, 2013@ 1:08 PM.. Annette Harpham is a Chartered Marketer and Principal of SharpEdge Marketing.. What factors influence how we choose one brand over another?.. As consumers, we all recognise well-known brands instantly, and can feel powerful emotional connections with our favourites.. Although business-to-business purchasing decisions tend to be more rational than emotional the reasons for branding, and its principles, are just as applicable.. Branding turns a commodity into something much more valuable.. It helps foster preference and loyalty leading to repeat purchases and often increased profit margins.. No wonder branding is such a powerful cornerstone of marketing.. So what is a brand? At its most basic level, it is a practical identification mark so customers can  ...   Opportunities and Challenges and began with each of the five panel members giving their take on where the construction industry was heading and what it needs to do to succeed and grow.. Chairman's Debate.. 21st Century Bidding it s all a bit Jetsons.. Thursday, April 11, 2013@ 11:01 AM.. Technology is constantly evolving and changing the way we undertake our work.. Certainly this has been the case on site and now also in the production of bids.. Were The Jetsons, the cartoon family living in 2062, actually accurate in their portrayal of robots and gadgets doing their work for them?.. Things have undoubtedly changed in a number of ways.. 2 Comments.. How To Write An Effective Case Study.. Friday, April 5, 2013@ 1:40 PM.. posted by.. Chris.. Case studies are an important sales tool, but all too often they are not given the attention or priority they deserve and opportunities are missed to make them a really effective communication tool.. They are important for a number of reasons:.. Today it is harder than ever to communicate with architects and engineers.. They have always been busy people but the recession means that many have taken on extra roles and have even less time available (like most of us).. Research conducted by Competitive Advantage for the Construction Media Index found that more than 50% of Architects do not read journals regularly and when they do, project stories receive 9 times more attention than advertisements..

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  • Title: construction marketing awards « CIMCIG – Chartered Institute of Marketing’s Construction Industry Group
    Descriptive info: You are currently browsing the archives for the construction marketing awards category.. Archive for the construction marketing awards Category.. Getting the most from events: an award-winning case study.. Friday, December 21, 2012@ 10:00 AM.. Eye-catching and creative: keys to success.. SitexOrbis wins Construction Marketing Award.. On 7th December 2012 the hard work and dedication of SitexOrbis marketing team was recognised when the company won a Construction Marketing Award for Best Use of Events and Live Marketing.. In the words of Debansu Das, Head of Marketing, SitexOrbis: Our campaign re-emphasised the face that if a simple campaign is well-executed and thought upon, even traditional routes can deliver superb results.. What Led SitexOrbis to win this award?.. 3 Comments.. Construction Industry Marketing Awards winners announced.. Friday, December 7, 2012@ 2:07 PM.. Best use of Strategic Marketing- Winner- Celotex (CFA/One Agency.. Marketing excellence in the construction sector was recognised last night at the twelfth annual Construction Marketing Awards, with Knauf scooping Marketing Team of the Year, Kimberley Workman of Pickerings Lifts being awarded the title Young Marketer of the Year, and CFA taking the Agency of the Year accolade.. In addition, Michael Ankers OBE, who recently retired from the position of Chief Executive of the Construction Products Association, was honoured with a Special Award commemorating his long history of contribution to marketing in the construction sector.. Run by the Chartered Institute of Marketing Construction Industry Group (CIMCIG) the awards recognise and celebrate the best and most innovative marketing campaigns in the construction industry year.. How the CMAs were won: Best Product Launch.. Tuesday, January 31, 2012@ 3:22 PM.. The.. , presented on 29th November 2011, give the construction industry the opportunity to recognise its very best marketing campaigns.. Winners are invited to contribute a summary of their entry to this blog: today it is.. SitexOrbis.. , winner of the Best Product Launch category for the second year in succession.. SitexOrbis as a brand is associated with steel shutters on vacant properties, but this was a limited market and would not fuel growth.. As the recession hit the UK, levels of theft amongst vacant housing association and council properties under development rose substantially.. As burglars became more sophisticated, housing associations and construction firms needed to stay one step ahead.. With this in mind, and armed with feedback from customers asking for help, SitexOrbis developed and launched an innovative proposition that would help the company diversify its offering.. SitexOrbis took an existing battery-powered, video-triggered alarm device (Videofied Alarms) and made it meet the demanding needs of the housing sector by including a 24/7 remote monitoring service, online reporting (using the “Aura” workflow management tool), site wardens and flexible pricing.. To launch this new proposition, SitexOrbis had to educate an extraordinarily demanding target audience who were change-resistant, price sensitive and technophobic.. The theme for the launch was ‘delivering more for less through innovation’ which reassured housing professionals that their shared fears about crime could be tackled in a manner that would actually save time, money and even carbon emission – therefore hitting three key hot buttons at once.. The most important feature across all the marketing activities was the building of trust: the housing sector is extremely sceptical of any new product, let alone one that is technologically advanced.. For this reason the marketing used case studies, industry experts, articles in trusted publications and even industry awards to reassure housing professionals that they had nothing to fear from this innovation.. While building trust with the target audience, a parallel internal marketing campaign built  ...   everything you need to know about PV and what services EOS Energy can provide.. The pocket guide was successful due to its pocket sized design which made it very attractive to people at trade shows who don’t want to carry large literature around.. The judges commented Alumet have demonstrated a strategic marketing campaign that has been professionally implemented throughout the whole business and achieved significant results.. The company utilised innovative techniques to ensure a cost effective campaign which has successfully placed the business high up in the renewable energy market.. The success of EOS Energy s brand campaign has allowed The Alumet Group to achieve significant growth and provide employment for an additional 25 members of staff.. For more information visit.. eosenergy.. How the CMAs were won: Best use of Technical information.. Tuesday, January 24, 2012@ 5:12 PM.. , presented this year on 29th November, give the construction industry the opportunity to recognise its very best marketing campaigns.. Optima Systems.. winners of the Best Use of Technical Information category for the newly released Optima iPad App.. It was familiar territory for office partitioning specialist, Optima Systems and multiple award-winning digital agency.. Cyber-Duck.. in 2011, as they returned to the Construction Marketing Awards ceremony in London.. This year the duo was awarded with the ‘Best Use of Technical Information award for the newly released Optima iPad App.. The app was rewarded by judges for its usability and interactive features which have helped to present Optima in a slick and professional manner.. Optima Systems are the UK s leading partitioning specialist and specialise as a supply and fix subcontractor in the office partitioning market.. The company has offices in the UK, Australia and the United Arab Emirates, selling Optima products and the company has extensive experience in the design, development and installation of silicone and dry jointed glass partitioning, demountable system partitions and advanced system drywall.. The app has only been distributed to the Optima sales team and is used during sales pitches as a way of engaging the audience and allowing easy browsing of technical guides, marketing material, project images and video content all from one place.. Benefits of the interactive app include its user friendly design and functionality, the vast range of multimedia content and the convenience of having all material in one easy to access device.. The app also presents Optima in a professional manner as all Optima sales material can be accessed using the latest handheld technology and the app’s native features which mean the application can be accessed at all times, without the need for internet connectivity.. The app can also boast an array of financial and environmental benefits, which include reducing Optima’s dependency on printed literature, reducing the amount of ink and paper used and a reduced time to market as the Optima team now has the ability to quickly update all sales material.. The 2011 award is the third time Cyber-Duck has been bestowed with a prestigious Construction Marketing award after earlier successes in 2008 when the company took home the ‘Best Use of a Website’ award with Optima Systems as well as in 2010 when the same award was taken for the OAG website (another part of Optima Group).. Looking towards the future Cyber-Duck and Optima will once again be looking achieve success at the Construction Marketing Awards in 2012.. This comes after confirmation that Cyber-Duck is again the agency of choice to completely revamp the Optima website to add extensive new features which will reaffirm Optima’s position as an industry leader..

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  • Title: Construction Media « CIMCIG – Chartered Institute of Marketing’s Construction Industry Group
    Descriptive info: You are currently browsing the archives for the Construction Media category.. Archive for the Construction Media Category.. Green Deal the only game in town.. Tuesday, April 23, 2013@ 1:36 PM.. While the Green Deal may not be the only game in town, it is certainly one of the few.. In the first month following the January launch 40 Providers were in place with 1803 assessments made, so there is some progress.. We are also told that £26.. 9 million of Energy Company Obligation contracts have been placed, clearly indicating a commitment to energy upgrades.. Generally most of the talk has been about the Green Deal for homeowners and consumers, and once it becomes established that will be important.. However, I think that in the early days most of the stimulus will come from social housing.. The landlord and tenant are also eligible for the Green Deal and here we have the advantage that the landlord (that is Local Authorities, ALMOs and Housing Associations) understand the benefits of improving energy efficiency.. Advertising: How to Improve the Effectiveness of Online Advertising.. Friday, March 15, 2013@ 3:16 PM.. Rick Osman of Highwire Design.. Sometime there is just too much to consider when putting together an advertising campaign, that s why there are agencies, but if you stick to the basics you can make your  ...   2021 Vision: The Future of the Electrical Contracting Industry which is available to download from either organisation’s website.. As they rightly point out, it is time for contractors to stop reacting and get back to planning for the future – much of which is currently being formed by the government’s initiatives.. Although written for the electrical contractor, much of what the report has to say is relevant to the whole industry.. ECA.. Five Steps to Marketing Heaven.. Thursday, August 11, 2011@ 11:45 AM.. ’s Rick Osman believes that marketing is essentially a simple exercise and that five fundamentals apply whichever marketing tools you intend to use.. Whichever marketing tool you are using, from PowerPoint to Twitter, websites to brochures, exhibitions to CPD, there are seven things that you must always consider.. Attract, Inform and Convince.. Everything in your marketing mix should create a great first impression; it must have impact and be memorable.. If there is space and time, you should provide complete information that will enable your construction audience to use it to do their job efficiently and safely.. And never forget that you must provide the technical evidence that will engender credibility and confidence in your products and services.. You might this is tricky in, say, Twitter’s 140 words but good copywriting and the right link will do it..

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  • Title: Construction Sustainability « CIMCIG – Chartered Institute of Marketing’s Construction Industry Group
    Descriptive info: You are currently browsing the archives for the Construction Sustainability category.. Archive for the Construction Sustainability Category..

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  • Title: Events « CIMCIG – Chartered Institute of Marketing’s Construction Industry Group
    Descriptive info: You are currently browsing the archives for the Events category.. Archive for the Events Category.. Damage Limitation: When It All Goes Horribly Wrong.. Tuesday, February 12, 2013@ 3:49 PM.. Dave Mycock, Head of Marketing at Shepherd Gilmour.. The reports of my death have been greatly exaggerated.. These are the words of Mark Twain following the publication of his obituary in the New York Journal.. With today s widespread use of social media and online forums, rumours and reports of company mistakes and malfeasance can spread at the touch of a button.. The question is how to deal with them effectively.. Reputation management is a vital part of any business.. Often misunderstood simply as public relations, poor practice is fairly easy to highlight and can easily become what a person or organisation is remembered for.. PR and reputation management must form part of the overall strategic planning for any organisational after all, the effect of a PR disaster can seriously damage your financial health.. The biggest blunder is not recognising, understanding or engaging with your audience.. Look at your projects from your stakeholders perspective and think how they will be perceived.. BP.. Crisis Management.. Mark Twain.. BIM is unstoppable says Paul Morrell.. Friday, January 20, 2012@ 3:09 PM.. The event was the.. Chairman’s debate – and it surely says something for the standing of the organisation that Paul Morrell was happy to participate and expand his vision for a collaborative building industry with the assembled marketing professionals.. But what more relevant platform? Much of the debate focused on who should be driving the implementation for BIM.. Government? Client? Or the industry itself?.. At the end of the day it will be up to the industry.. As Paul Morrell repeatedly stated – BIM is a mechanism available for people who want to use it.. Do we really expect government to prescribe a working practice or fund its development? And do we really expect the clients to gain a sufficient understanding of the process to dictate to suppliers how they achieve the end result?.. As Chris Gilmour of.. BAM.. pointed out – one definition of marketing is “to understand your client’s needs and re-orientate your business to deliver them”.. So perhaps it is up to the enlightened marketers within the construction industry to take the lead.. CIOB.. Paul Morrell.. WSP.. Construction Marketing Awards Best in-house marketing team.. Tuesday, December 6, 2011@ 11:31 AM.. Construction Marketing Awards,.. presented this year on 29th November, give the construction industry the opportunity to recognise its very best marketing campaigns.. Lafarge Cement,.. Winners of the Best in-house marketing team category.. Judges comment:.. This team delivered a wide range of marketing solutions tailored to different customer groups.. They managed a range of campaigns and had a great deal of success.. Their work was consistently of a very high quality, and always made a positive sales impact and exceeded objectives.. Lafarge summarises:.. A big challenge for Lafarge’s marketing team is how to effectively communicate a single brand identity to a diverse and broad target audience.. At one end of the scale Lafarge manufactures bulk cement products for large construction companies, who use cement in hundreds of tonnes for projects such as power plant builds or sports stadium construction, and at the other end of the spectrum Lafarge also produce specialist  ...   while NICEIC won the Best Use of Exhibitions category for its own live event whose success was down to careful analysis of the target audience to deliver an attractive programme.. The event coincided with the 40th anniversary of the founding of CIMCIG and the awards evening was enriched by the presence of a number of past members of the Group.. Renowned British architect, Ex RIBA President and CIMCIG founder member Owen Luder gave a welcome address in which he reflected on the importance of the marketing discipline.. “Marketing is not just about being known – it is recognising that you have a skill or a product that someone wants to buy and then knowing how to sell it to them.. You must know your market.. “The great thing about awards is that they raise standards.. Even if you don’t win, just by entering you focus on raising your standards.. I am all in favour of awards.. ”.. CIMCIG Chairman Ian Exall summed up his reaction to this year’s entries: “the level of professionalism and articulate problem solving is definitely more advanced than we have seen in previous years.. More and more of the entries demonstrate that marketing isn’t just about a nice brochure or golf day but good strategic analysis and implementation.. These are certainly tough times for the industry.. However, the winners in the awards give me huge confidence that we have the skills to take advantage of the opportunities that are out there.. The full list of winners and shortlisted entries are as follows:.. Category One: Best use of Strategic Marketing.. Winner: Build Center (Tangent Snowball).. Shortlist: AJA Fermacell (AJA), Kingspan Benchmark (IAS B2B), Lafarge Fact (McCann Manchester) Barrett Steel (Netconstruct).. Category Two: Internal Communications.. Winner: Imtech Process.. Highly commended:: Apollo.. Category Three: Best Use of Advertising.. Acheson Glover – MRA Marketing.. Shortlist: Redrow, Caterpillar (Young Rubicam), Forbo (CIB).. Category Four: Best use of Public Relations.. Winner: BSS Willoughby PR.. Highly Commended: Swisspacer (MRA).. Shortlist: Glidden (Tangerine), Eurovia (Wildwood).. Category Five: Best Use of Direct Marketing.. Winner: Build Center Tangent Snowball.. Shortlist: Trelleborg (IAS B2B), Lafarge (McCann Manchester, NBAT), BLP (TC Communications).. Category Six: Best Use of Technical Information.. Winner: Optima Cyber Duck.. Shortlist: Trelleborg (IAS B2B), Fermacell (AJA).. Category Seven: Best Use of Events and Exhibitions.. Winner: NICEIC.. Shortlist: Kingspan (IAS B2B), Knauf (TGV), Surestop.. Category Eight: Best Use of Website.. Winner: Door-Stop MRA Marketing.. Shortlist: Minster (CIB), Woodhouse, Lafarge (McCann Manchester, NBAT), Sotech (Harris), Barrett Steel (NetConstruct) , Megaman (Neonlite).. Category Nine: Best Use of Digital Communications/Media.. Winner: Tubosider Considered Creative.. Shortlist: IES, Trelleborg (IAS B2B).. Category Ten: Best Product Launch.. Winner: SitexOrbis.. Shortlist: Alumet, ESG Polyvision, Lafarge Cemergi (McCann Manchester), Kingspan (IAS B2B), Tata Steel.. Category Eleven: Best Campaign under £25,000.. Winner: Groundforce.. Highly Commended: SitexOrbis.. Shortlist: Trelleborg (IAS B2B).. Category Twelve: Best Campaign over £25,000.. Winner: Alumet.. Highly Commended: Glidden Trade (Tangerine PR).. Highly Commended: Polypipe (SLG Marketing).. Shortlist: BLP (TC Communications), Lafarge Big Boys (McCann Manchester NBAT Redmark), Lafarge FACT (McCann Manchester), Goodman (Campaign Works), Catnic (CIB).. Category Thirteen: Best In-house Marketing Team.. Winner: Lafarge Cement.. Shortlist: Alumet.. Category Fourteen: Agency of the Year.. Winner: SLG Marketing.. Shortlist: Tangerine, IAS B2B, CFA, Harris Associates.. Category Fifteen: Young Marketer of the Year.. Winner: Anil Govind, Groundforce;.. Shortlisted: Carina Watson, Built for Marketing; Daniel Jenkins-Ferguson, NICEIC..

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  • Title: Online Marketing « CIMCIG – Chartered Institute of Marketing’s Construction Industry Group
    Descriptive info: You are currently browsing the archives for the Online Marketing category.. Archive for the Online Marketing Category.. Maximising the Impact of Your Website.. Friday, January 4, 2013@ 2:46 PM.. CIMCIG s Rick Osman has been working with websites since the beginning of the web.. One of the authors of Getting websites right , he believes that the impact of your website on the outside world is dependent upon three basic tenets.. People need to know about your website.. The majority of website visits are not from search engines results, most are the result of the user tapping your website address into the browser bar.. So, as well as maximising your search engine optimisation, don t forget to simply advertise your website.. You cannot tell too many people too often what your website address is.. It should be on every piece of paper, every giveaway pen, every advertisement; in fact everywhere you can put it!.. People need a reason to visit your website.. Digital marketing – the easy alternative?.. Wednesday, March 30, 2011@ 10:01 AM.. posted by Annette.. There’s one thing we’re all led to believe about technology – it’s supposed to make our lives easier.. What’s more, in an age when marketers are being challenged to slash overheads, do more in less time, and save carbon… surely technology can provide some help there too, can’t it?.. That’s just one of the things we set out to explore – in a very practical way at the CIMCIG digital marketing workshop on 17.. th.. March.. By the wonders of the world wide web, simultaneous events were held in London, Bristol and Leamington Spa, with speakers broadcasting from each venue during the course of the afternoon.. It was a  ...   surrounding marketing in a digital world sent ripples around the social media sphere during The.. Chartered Institute of Marketing Construction Industry Group (CIMCIG) annual Conference.. – Strategy tactics of digital communication.. The event which took place on Thursday, at the Building Centre in London, was littered with marketing industry experts and attended by CIMCIG delegates from across the UK.. With active tweets occurring during the Conference itself, the teachings from the CIMCIG Conference reached over 54,000 people via #cimcig10 and #cimcig twitter hash tags, garnering more attention than the likes of Gillian Mckeith in the Jungle.. marketing mix.. Paul Wilkinson.. CIMCIG Conference 2010 – Strategy tactics of digital communication.. Friday, November 19, 2010@ 10:17 AM.. With the internet revolutionising communication and digital and social media becoming more immediate, there is no doubt that on-line conversations are proving to be invaluable to the broad spectrum of industry.. The Chartered Institute of Marketing Construction Industry Group (CIMCIG) annual Conference –.. Strategy tactics of digital communication.. , will provide marketers with a clear understanding of the various aspects of online marketing.. takes place on 25.. November 2010 at The Building Centre in London.. Said CIMCIG Chair, Ian Exall: “With the advanced development in digital technology, customer interaction has not only become more immediate, but is fast becoming more complex.. “The pace at which this form of communication is changing can often leave those working with such technology and tools bewildered, and those holding the purse strings unable to see the real return of investment.. The challenge, therefore, is to know how to utilise digital tools as part of the marketing mix, initiating and successfully executing initiatives to demonstrate that this investment is indeed worthwhile and will provide a measurable ROI..

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